The Ultimate Sales Execution Platform Gets the Ultimate Revamp
OUTREACH WEBSITE
There’s no room for guesswork in highly competitive deals. Just like there’s no room for guesswork when it comes to elevating a partner’s online presence. When Outreach, a SaaS company whose AI-powered insights guide their clients to take winning actions, came to Metajive to help improve their website strategy, design and development practices, it was an easy yes.
Challenge
As a high growth company – and a leader in two The Forrester Wave Reports™ – Outreach gives sales leaders a complete picture of the entire sales cycle so they can increase deal velocity, pipeline conversion, and rep productivity. Their website, however, was not telling this story in a way their work deserved. They needed help communicating the robustness of their platform and the extent of their service offerings more clearly, while revamping their site to be more engaging and giving the brand a refresh.
Strategy
Think a SaaS site needs to be boring? Think again. We knew with the right branding, we could bring a modern touch and an engaging experience to Outreach users that would communicate the unparalleled product offerings. We took the updated brand guidelines and created an entire system of modules to be used throughout the site. This new system of modules would give them much more room to grow, offering flexibility to allow for changes as the business grows and pivots.
Design
To stand alone is to stand out, and we knew early on that separating the company’s art direction from its competitors would be key. We created a more consistent look that would be recognizable throughout their site. We also helped rethink how to communicate the different products and introduce them on the site in a more engaging way.
Details We Love
Typography
Color Palette
Illustration Style
Photo Treatment
Technology
We rebuilt the Outreach site to be headless, making it faster, more secure, more reliable, and delivering better SEO. Our fully customizable and incredibly flexible page builder structure allows their internal team to build anything they want using the system of modules we created moving forward. We also integrated a robust search API as well as a job posting API. Finally, we integrated Pardot forms for lead generation and lead capture.
Project Results
From UX hierarchy to pixel-perfect deployment to a fresh new brand personality, Outreach now enjoys an engaging online presence that better serves their business. As the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops Outreach continues to grow and impact sales teams everywhere. We’re thrilled to have helped refresh their brand and elevate their online presence.
One More Thing
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