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Updated on September 1, 2011

Metajive worked with Eleven Inc., Virgin America's Agency of Record, to help Virgin America launch a campaign.

Promotional graphic for Switch to Virgin America featuring circular icons, a masked figure, a bold title, and a left red navigation bar.

We invited flyers to see how much better the flight experience is on Virgin America via comparison test videos (conducted by identical twins, of course), and the Approximator, which uses tongue n' cheek data points to calculate all the fun missed by flying a legacy airline.  After the flyer decides they've had enough, they can use the Dear John letter generator to create a break-up letter to their old airline.


Tweet Talk graphic comparing Virgin America and American Airlines, with red and gray speech bubbles labeled LOVE, FAB, WORST, BEST, FUN, NASTY.
Colorful infographic titled The Approximator with bold purple text, featuring quirky stats, icons, and charts about travel, wifi and baggage.

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