Ask any hybrid company about data security, and you'll get the same answer: it's complicated. HP Wolf Security exists to meet the increasingly sophisticated security threats out there, but the brand was lacking credibility in the space. They turned to us to help reshape their message and global website experience, allowing them to gain the reputation their powerful solutions deserve.
Services
Digital Strategy
Customer Experience (CX)
User Experience (UX)
Website Design
Copywriting
Illustration
Animation
First order of business: make HP Wolf Security a brand the security community takes seriously. When you’re speaking to CTOs, CIOs, and CSOs, you have to be direct and credible. We wanted this product to come across as both authoritative and easy to grasp. Global consistency was non-negotiable. By zeroing in on how HP Wolf solves real business problems, we shaped an experience designed to build credibility and drive conversions.
Our strategy, UX, and content teams dove deep into HP Wolf Security’s business, marketing, product goals, and audience needs. We sized up the competition and the perceived leaders in the field, then worked closely with the HP team to understand how the product solves real customer problems. That groundwork led to a digital and content strategy that gave us a clear path: build credibility and drive conversion at every touchpoint.
In addition to security experts, we learned that a big chunk of the target audience is small-to-medium business leaders. These users are often overwhelmed by the complexity of typical security solutions. To reach them, we used Lottie animations to break down the topline offering and highlight key differentiators, streaming video content directly instead of relying on click-to-play. The new HP Visual ID worked perfectly with this SVG-based tech, resulting in an engaging, lightweight story that streams seamlessly to any device.
This site is built to be fully responsive, so it looks sharp and works smoothly on any device—desktop, tablet, or phone. No matter how you access it, the experience is seamless and visually spot-on.
Smart SEO runs through every corner of the site—content and code—so your products are easier to find and your rankings climb higher. It’s built for visibility right from the start.
Accessibility comes standard. The site follows ADA requirements and adheres to WCAG guidelines, making sure everyone can use and navigate with ease—no matter their ability.
We added sleek SVG based Lottie animations—lightweight, dynamic visuals that bring the site to life without slowing it down.
A comprehensive toolkit of components and guidelines that keeps every digital product on-brand and consistent. We build these so teams can move fast, design smarter, and deliver a seamless user experience every time.
We went with SVG illustrations to keep visuals razor-sharp and file sizes light. That means faster load times and graphics that always look clean, no matter the screen or scale.
We created a bold, modern web experience that not only achieved every project objective, but elevated the entire HP brand—firmly positioning HP Wolf Security as a true leader in the cybersecurity space. Our work didn’t stop at design; we unearthed and shaped content and strategy that empowered HP Wolf Security to showcase its solutions globally with greater credibility and clarity.
HP partnered with Metajive to architect a new digital home for HP Workforce Solutions. This involved a complete strategic overhaul of their digital infrastructure, translating legacy print-based brand guidelines into a modular, digital-first system that highlights service-led value propositions rather than just physical hardware.
The project focused on "Value-First Navigation," creating a sophisticated sitemap that organized a vast array of sub-brands and service lines. By mapping this taxonomy to specific user journeys—from small businesses to global enterprises—the platform provides clarity on complex service offerings while maintaining a unified corporate identity.
For the HP Workforce Solutions project, 3D animations and ambient video were used as strategic tools to explain technical "how-it-works" processes. This visual storytelling reduces user friction, increases engagement, and helps enterprise customers quickly grasp the value of abstract services through an immersive and premium digital experience.
By building a modular design system, HP gained the ability to scale its digital presence across different regions and business units while maintaining brand consistency. This system allows for rapid updates to the service ecosystem, ensuring the platform remains as agile as the fast-moving technology market it serves.
Metajive served as the lead digital agency and strategic partner for the HP Workforce Solutions project. Their team was responsible for the information architecture, UX design, visual identity translation, and the production of all 2D and 3D digital assets that defined the new home for HP’s services.
