We teamed up with Nike Running to spread the word about their Audio Guided Runs, making it easier for runners of every level to lace up and enjoy the miles.
Ten million AGR plays by May 2020 shows people weren’t just trying it once—they kept coming back.
During lockdowns, AGR exploded—Nike Run Club gained a million new users in one month and total runs shot up 42%.
A 4.8-star rating (hundreds of thousands of reviews) proves AGRs work—they’re free, and they keep runners loyal to Nike.
Services
Strategy
User Experience (UX)
Website Design
Design systems & scalable components
Responsive Web Development
Content Creation
Nike’s all about getting more people into running and showing every athlete what’s possible. Their Audio Guided Runs deliver coaching right to your ears, so anyone can get better with every step. We helped Nike spotlight this feature across their global sites.
With buzz building on social, Nike needed a digital home base for Audio Guided Runs. We built out pages that organized, showcased, and captured what makes these runs stand out.
Using Nike.com’s global design language and app assets, we crafted a clean, intuitive system that puts easy discovery front and center. Authentic, relatable imagery makes every runner feel at home—not just the pros—so finding the right guided run feels natural and inspiring, no matter the goal. Bold text and pops of color add personality and make it easy to tell different types of runs apart at a glance. The experience works beautifully on every device, but it’s especially dialed for mobile, where most runners are searching for their next run on the go.
It’s always great teaming up with Nike—especially for a project we believe in. We built a seamless digital hub for Audio Guided Runs, making it easy for runners of all levels to discover, explore, and get inspired. The end result: more people finding the right run, and a digital experience that lives up to the Nike name.
Metajive designed and developed a dedicated digital hub on Nike.com that organized and showcased Nike's Audio Guided Runs, making it easy for runners of all levels to discover and explore the feature across Nike's global websites. The project spanned strategy, user experience design, design systems, responsive web development, and content creation.
Nike's Audio Guided Runs reached 10 million plays within the first three years. During lockdowns, the Nike Run Club gained one million new users in a single month with total runs increasing 42%. The digital hub Metajive built served as the primary discovery point for this rapidly growing feature.
Audio Guided Runs earned a 4.8-star rating from over 400,000 reviews, reflecting strong and lasting user satisfaction with the product. The user experience Metajive designed for the discovery hub contributed to this engagement by making it effortless to find the right run for any fitness level.
Metajive used Nike.com's global design language and app assets to create a clean, intuitive system with authentic imagery, bold text, and color-coded run types that works across all devices. The product design was especially optimized for mobile, where the majority of runners would discover and engage with guided run content.
The runs are designed for athletes of every level — from complete beginners to experienced marathoners. The digital hub Metajive built organized runs across collections including distance-based runs, treadmill runs, Headspace mindfulness runs, and beginner get-started programs, making the breadth of content navigable rather than overwhelming.
Metajive provided strategy, user experience design, website design, scalable design systems and component libraries, responsive web development, and content creation. The work delivered a system that Nike's global teams could maintain and extend across international markets without additional development support.
The site organized runs across collections including distance-based runs, treadmill sessions, Headspace mindfulness runs, and beginner get-started programs. Each collection featured its own visual identity within Nike's broader design system, making it easy for users to identify the right type of run at a glance.
