Outreach helps clients make smarter moves with their AI-driven SaaS solutions. When it was time for their own website to reflect that same level of innovation, they brought us on board. They wanted a partner who could rethink every detail across strategy, design, and development, and we were all in.
Services
Website Design
Design Systems
Illustration
Animation
CMS
Responsive Web Development
Outreach gives clients total clarity on the sales cycle, but their website wasn’t doing justice to the depth and power behind their platform. They needed a site that could capture the real impact of what they offer, bring everything front and center, and breathe new life into the brand.
We knew the right branding could bring a modern edge and deliver an experience that really connects with Outreach users, spotlighting everything the platform has to offer. So we used the updated brand guidelines to create a full system of flexible modules for the site. These modules give Outreach the freedom to grow, adapt, and easily refresh their content as the business evolves.
From the start, we knew Outreach needed an art direction that stood out from the crowd. We built a consistent, recognizable look that runs through every page of the site. We also reimagined how to showcase their different products, introducing each one in a way that’s engaging and easy to explore.
Showing product value through abstract asset design.
To bring Outreach’s core features to life, we defined a custom, abstract visualization style instead of relying on generic stock imagery. These tailored graphic assets act as functional metaphors, demonstrating exactly how the data services work and the value they deliver to the user.
Illustration Exploration
Developed during early brand exploration, this illustration style uses simplified geometric graphics to visualize the core concept of connection.
We rebuilt the site as a headless platform for speed, security, reliability, and better SEO. Our fully customizable, flexible page builder lets the Outreach team create anything they need using the custom modules we developed. We also integrated a powerful search API, a job posting API, and Pardot forms for seamless lead capture and generation.
We took our design system and leveled it up—protecting the brand and keeping every detail sharp. That meant we could roll out new features fast and always look like ourselves, building trust where it counts in a crowded market.
We built a site that just works—on any device, any screen. No matter how people shop, they get the same top-notch experience, making it easy (and enjoyable) to click “buy.”
We got serious about search. Smart keywords, faster load times, and image tags that work hard—resulting in more people finding our products, right when they’re shopping.
We went with Next.js for breakneck site speed and a smoother experience. Faster pages mean shoppers stick around, bounce less, and have a better time from start to finish.
With a Headless Craft CMS, our clients marketing crew can run the show—updating content on the fly and keeping everything synced across web, mobile, and whatever comes next. No bottlenecks, just consistency and control.
From a smart UX hierarchy to pixel-perfect execution and a fresh new brand personality, Outreach now has an online presence that truly works for their business. As the only complete platform built to empower every part of the sales org—sellers, managers, leadership, and ops—Outreach is making a real impact on sales teams everywhere. We’re proud to have played a part in refreshing their brand and taking their digital presence to the next level.
Metajive transformed the Outreach digital presence by creating a custom design system and a flexible modular framework. By implementing a smart UX hierarchy and a fresh brand personality, we ensured the website accurately reflects Outreach’s AI-driven SaaS power. The redesign focused on clear product storytelling, making complex sales tools engaging and easy for users to explore.
The project utilized a modern, high-performance tech stack to ensure speed, security, and scalability. Key technologies included:
Next.js: For a high-performance, lightning-fast front-end experience.
Headless Craft CMS: To provide the marketing team with full content control and flexibility.
Custom APIs: Integration of a powerful search API and job posting API.
Pardot: Seamless integration for lead capture and generation.
Why is a Headless CMS beneficial for B2B SaaS companies like Outreach?
A Headless Craft CMS decouples the back-end content management from the front-end display. For Outreach, this eliminated technical bottlenecks, allowing their marketing team to update content across web and mobile platforms instantly. This architecture ensures better site security, faster load times, and the ability to scale the digital presence as the business evolves.
Metajive developed a comprehensive system of flexible modules based on updated brand guidelines. This design system protects brand integrity across all touchpoints while allowing for rapid deployment of new features. By maintaining a consistent art direction and recognizable look, Outreach builds greater trust with its audience in a competitive AI sales market.
To drive organic traffic and improve search rankings, the project focused on:
Technical SEO: Utilizing Next.js for "breakneck" site speed and reduced bounce rates.
Keyword Strategy: Integrating smart keywords relevant to AI-driven sales and SaaS solutions.
Responsive Performance: Ensuring a "mobile-first" experience that works flawlessly across all devices.
Metadata & Assets: Optimizing image tags and site architecture to help search engines index the platform more effectively.
A Headless Craft CMS decouples the back-end content management from the front-end display. For Outreach, this eliminated technical bottlenecks, allowing their marketing team to update content across web and mobile platforms instantly. This architecture ensures better site security, faster load times, and the ability to scale the digital presence as the business evolves.
Metajive developed a comprehensive system of flexible modules based on updated brand guidelines. This design system protects brand integrity across all touchpoints while allowing for rapid deployment of new features. By maintaining a consistent art direction and recognizable look, Outreach builds greater trust with its audience in a competitive AI sales market.
To drive organic traffic and improve search rankings, the project focused on:
Technical SEO: Utilizing Next.js for "breakneck" site speed and reduced bounce rates.
Keyword Strategy: Integrating smart keywords relevant to AI-driven sales and SaaS solutions.
Responsive Performance: Ensuring a "mobile-first" experience that works flawlessly across all devices.
Metadata & Assets: Optimizing image tags and site architecture to help search engines index the platform more effectively.
The website was engineered as a conversion engine. By integrating Pardot forms directly into the custom-built modules, Metajive created a seamless flow for lead capture. Combined with a clearer UX and faster page loads, the site makes it easier for potential clients to move from discovery to the "buy" phase of the sales cycle.
