Securing HP Wolf Security’s Spot in a Competitive Industry

Project

HP WOLF SECURITY WEBSITE

https://www.hp.com/us-en/security/endpoint-security-solutions.html

Ask any company with a hybrid work model about computer and data security, and you’ll likely get the same answer: it’s complex. With the increase in end-point vulnerabilities and the sophistication of threats, security is a serious business. HP Wolf Security, with its wide array of patented technologies, is completely up to meeting and conquering those threats head on. However, the HP Wolf Security brand was lacking credibility in the security space and their website was not effectively helping curb this problem. HP turned to us to help reshape their message and global website experience, allowing them to gain the credibility their powerful solutions deserve.

Challenge

Previous versions of the HP Wolf Security global website tended to be more focused on supporting ad campaigns than developing a voice of leadership and credibility in the enterprise security space. Additionally, the website needed to serve HP business units all across the globe. However, each market has a somewhat unique marketing and sales strategy, so we needed to work closely with the HP marketing and global business unit teams to help craft content and an experience that would resonate, build credibility, and drive sales worldwide.

Strategy

First up, our strategy, UX and content teams went to work gaining a deep understanding of HP Wolf Security’s business, marketing, product strategies and audiences. We then took a close look at the competition and perceived leaders in the space. Finally, we dove deep on the HP Wolf Security product to gain an understanding of how it solves its customers’ business problems. The outcome was a thorough digital and content strategy that guided us in shaping an experience that would build credibility and help drive conversion.

Design

Typography

Details We Love

Typography

Illustration

Lottie Animation

Technology

Our discovery process revealed that a significant percentage of the target audience is small to medium business leaders. Far from being experts in the field of security, this audience can be overwhelmed by the importance – but complexity – of security solutions. We employed Lottie animations to help communicate the topline offering and key differentiators directly to this audience. This technology allowed us to simply stream and play video, instead of using a click-to-play format. The new HP Visual ID was especially well suited to this SVG-based animation technology. The end result is an engaging, easy-to-follow story that is lightweight and can stream to any device instantly.

01Responsive Website
A site that adapts to look great on every screen.
02SEO Optimization
Helping increase visibility of products for search results.
03ADA Compliant
Designed to help users with disabilities within the standards outlined by the Americans with Disabilities Act (ADA).
04Lottie Animation
Dynamic SVG-based animations. Very lightweight and scalable with crisp text on any device.
05Design Systems
Leveraging and evolving the current design system to ensure brand integrity and content engagement.
06SVG Illustration
Lightweight vector illustrations were created to reduce file size and help increase page render time.

Results

We designed and delivered a stunningly modern and beautiful website experience that supports the project objectives and the greater HP Brand while truly differentiating HP Wolf Security within their space. In addition, we helped surface and develop content and a strategy that has allowed HP Wolf Security to present their offering in a more credible and effective way globally.

One more thing.

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