School of Rock CRM

We helped our longtime partner School of Rock, the largest school in the world with over 260 schools operating in 9 countries globally, grow sales and nurture leads through one of the most complex HubSpot integrations ever.

Challenge

School of Rock needed help to increase revenue through automation and integration of data from four sources of data that drive SOR operations, and holistic reporting on all data while maintaining their authentic brand voice at every touchpoint. 

Strategy

By creating 22 flows and over 50 emails, we created a strategy to help nurture leads and drive engagement to every current and potential student. Because of our longtime partnership, we entered this project with a strong understanding of School of Rock students life cycle and key touchpoints so we could help them get the most out of their experience. 

Design

As it had been 3 years since we created School of Rock's award winning design (though it stands the test of time), it was time to start upgrading the look and modernizing. We created a series of 22 modules that take advantage of the School of Rock visual language, but help bring a more modernized element to the project. 

Technology

We built a CRM backend, lovingly referred to as "Bridge" that unifies all data from the 800,000+ students and parents in the School of Rock network. Bridge uses a series of APIs and is organized into a framework of contacts, deals, and events to be automatically synced bidirectionally with HubSpot in realtime. Our system is built in a private Amazon cloud environment, not accessible from the internet for maximum security. In addition to Bridge, we also created all emails and email templates in HubSpots proprietary language, HUBL, as well as all trigger and flow automation programming within HubSpot. 

Project Results

Our collaboration with School of Rock led to an impressive amount of really cool looking data that we don't know quite yet so i'll have to write that once we have more results i can actually report so please just put this as placeholder. 
One more thing.

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