Surf Ranch

Surf Ranch

Surf Ranch


The Surf Ranch is where serious surfers go to find their own version of Nirvana. Brain child of pro-surfer Kelly Slater and home to the world’s best man-made wave, Metajive was privileged to help take the brand and site to the next level.


Because the client needed us to work on an expedited timeline, it was all hands-on-deck from the start. We were tasked with crafting a site and narrative that would appeal to both the world’s surfing elite (guests) and potential business partners (developers), while engaging everyone in the truly unique experience the Surf Ranch provides.


Everything about Surf Ranch is exceptional – from the science behind it to the opportunity to surf the world’s ultimate wave. We needed to communicate this in a way that was easily understandable and translated the emotional appeal of the experience. We also focused on setting up lead generation and marketing initiatives to coincide with the launch of the new site.


Whether you’re going to surf the ultimate wave or invest in it, you want to feel the experience. Because of this, our design approach included embedded videos and photo elements to help the viewer on this journey. Our goal was to create a down-to-earth environment that would portray the welcoming nature of the ranch, with clean, modern typography and intuitive design.


With a new site and fresh marketing initiatives, potential site traffic could be huge, so we deployed the latest server technology serving pre-compiled "headless" HTML pages from an Amazon Cloud Delivery Network. No matter how many people visit the site, it will always run at optimum speed with no risk of crashing. We integrated the latest marketing automation software and an innovative CMS that allows unprecedented client control.


The timeline was tight but by fully immersing ourselves in the project we were able to deliver a finished product that reflects the overall Ranch experience – while still communicating equally to guests and potential investors. The result? A happy client and a team who are ready to go grab their boardshorts.
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