Blink is the platform that makes high-stakes events effortless, delivering seamless VIP experiences for companies, governments, and HNW audiences. In the middle of a business pivot, Blink turned to Metajive to drive brand strategy, product naming, and a distinctive visual identity system.
Services
Brand strategy
Product naming
Visual ID design
Generative AI creative content
Blink wasn’t starting from zero—they already had a talented creative team and a rapidly evolving business model. But they needed a partner to help steer strategic brand decisions, deliver product naming, and create a visual identity that could match their new goals. The timeline was tight—major events were just around the corner— speed, human ingenuity, clarity, and generative AI were essential.
Time was at a premium, so we leaned on a hybrid process—combining traditional creative exploration with AI-driven inspiration. AI didn’t generate the work for us, but it helped illuminate unexpected directions and surface creative opportunities rapidly. Our team distilled this inspiration into executable design principles, moving swiftly from ideation to execution.
The first step: digging for insights. We moved quickly, but we didn’t cut corners. Solid research laid the groundwork for a strategic framework, empowering everyone (from leadership to designers) with clear decision points. Strategy and creative development ran side by side, each informing the other, ensuring the new direction was as practical as it was aspirational.
Blink needed to connect with high-net-worth clients and larger audiences alike, from exclusive gatherings to events like SXSW. We created a visual system anchored in a fresh orange—a modern take on gold—paired with black and a confident, elegant typeface to keep the brand premium yet accessible. Building from Blink’s signature logo, we used circles throughout the system, from layout to animation to a suite of 3D assets. With AI as a creative partner, we rapidly crafted textures and visuals, handing Blink’s team an adaptable, ready-to-use toolkit.
Brand photography for Blink was built on an AI-empowered, systematic approach. We set the art direction to blend hospitality, humanity, bold spaces, and brand color—then delivered distinctive images and a repeatable formula. Blink’s team now has the tools to create consistent, on-brand visuals for any need.
We brought the new identity to life with a homepage design, giving the Blink team a concrete example of how the visual system works online. It’s a real-world model built to inspire—and guide—future digital experiences.
Blink’s team—many of them seasoned creatives—didn’t just like the work, they loved it. The new positioning, naming, and visual identity went from kickoff to launch in record time, clearing the way for a business relaunch that hit just before their next marquee event. The outcome: rave reviews and new project referrals within weeks. For us, that’s the only metric that matters.
