From building the first MVP to developing FlowTV and launching the official Flow announcement page, our team was there every step of the way to bring each part of this project to life.

 

Flow is built specifically for creatives, using Google DeepMind’s most advanced models—Veo, Imagen, and Gemini—to give storytellers total control and consistency in AI-powered filmmaking.

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Started with a Prototype

Serving as the early blueprint, our team jumped in at the very beginning by building a prototype that has since evolved into the Flow product you see today.

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It’s Alive!

Google introduced Flow at I/O 2025. Flow is an AI filmmaking tool built with and for creatives. Users can seamlessly create clips, scenes, and stories using Google’s most powerful generative AI models, unlocking features like text-to-video, camera control, frames-to-video, and so much more.

Partner feedback

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Anthony TripaldiSenior Creative Technologist — Google Creative Lab
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Curating Possibility

Flow TV features curated channels packed with content made using Google’s Veo 2 generative model. We teamed up with Google to bring the platform’s front-end to life, making it seamless and engaging for viewers to explore. Within just weeks of launch, Flow TV drew in over a million viewers.

In the media

Flow’s launch sparked a wave of positive media coverage, with press outlets everywhere buzzing about its groundbreaking impact on filmmaking.

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Third consecutive I/O partnership

We’ve partnered with Google on several I/O projects, building a strong, reliable working relationship rooted in amazing collaboration.

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Up to 45 different curated channels

Flow TV hosts multiple, generated videos all associated with a channel theme featured on the site.

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