From building the first MVP to developing FlowTV and launching the official Flow announcement page, our team was there every step of the way to bring each part of this project to life.
Flow is built specifically for creatives, using Google DeepMind’s most advanced models—Veo, Imagen, and Gemini—to give storytellers total control and consistency in AI-powered filmmaking.
Started with a Prototype
Serving as the early blueprint, our team jumped in at the very beginning by building a prototype that has since evolved into the Flow product you see today.
It’s Alive!
Google introduced Flow at I/O 2025. Flow is an AI filmmaking tool built with and for creatives. Users can seamlessly create clips, scenes, and stories using Google’s most powerful generative AI models, unlocking features like text-to-video, camera control, frames-to-video, and so much more.
Partner feedback
Curating Possibility
Flow TV features curated channels packed with content made using Google’s Veo 2 generative model. We teamed up with Google to bring the platform’s front-end to life, making it seamless and engaging for viewers to explore. Within just weeks of launch, Flow TV drew in over a million viewers.
In the media
Flow’s launch sparked a wave of positive media coverage, with press outlets everywhere buzzing about its groundbreaking impact on filmmaking.
We’ve partnered with Google on several I/O projects, building a strong, reliable working relationship rooted in amazing collaboration.
Flow TV hosts multiple, generated videos all associated with a channel theme featured on the site.
Google Flow is an AI filmmaking tool built for creatives, powered by Google DeepMind's most advanced models — Veo, Imagen, and Gemini. It gives storytellers total control and consistency in AI-powered video creation, including text-to-video, camera control, clip extension, and frames-to-video capabilities. Flow is the application interface for Google's Veo model.
Metajive built Google Flow from the very beginning. The team started by creating nine experimental prototypes with Google Creative Lab — exploring different capabilities like video generation, clip extension, and image-to-video — working directly with Google's API team. Those prototypes evolved into a unified product. When Google Labs decided to take Flow from experiment to real product, Metajive stayed through the entire journey, building the product that millions of people now use. Metajive also built Flow TV and the official Flow announcement page for Google I/O 2025.
Google introduced Flow at Google I/O 2025, where it took center stage at the keynote. The Flow announcement page drew millions of viewers. This marks Metajive's third consecutive year having something they built featured at Google I/O — a track record that reflects deep, ongoing trust from one of the world's most demanding technology partners.
Flow TV is a platform featuring up to 45 curated channels of content created using Google's Veo generative model. Metajive built the front-end experience, which drew over a million viewers within weeks of launch. Each channel features generated videos associated with specific themes, and users can view the full prompts behind each video to understand how it was made.
Google Creative Lab needed developers who were technically excellent, deeply collaborative, and willing to work at the edge of what's possible. Metajive embedded engineers directly into Google's team — one developer worked on-site at Google Labs for nine months. Google's senior technologist Anthony Tripaldi gave Metajive a testimonial, which surprised Google internally because, as one Google lead put it, 'he doesn't like anybody.' The relationship is built on Metajive's ability to add value even alongside Google's own world-class engineers.
The partnership has expanded from staff augmentation on experimental prototypes to co-building one of Google's flagship AI products. Metajive is currently working on Flow Next — the next evolution of Flow's capabilities — and has started engagements with Google Data Commons and Google Ventures. The agency also has an extensive history with Google Creative Lab spanning TextFX, GenChess, Infinite Wonderland, and the labs.google website.
Flow lets users create clips, scenes, and full stories using AI-powered features including text-to-video generation, precise camera control, clip extension (extending a scene beyond its original length), and frames-to-video conversion. The product design gives filmmakers and storytellers unprecedented control over AI-generated content within a single unified environment — something that was previously impossible with standalone model APIs.
