You know your golf tech is on point when Tiger Woods, Jon Rahm, and Jason Day use your gear. Full Swing’s lineup—premium simulators and launch monitors—caters to top athletes and golfers who want nothing but the best. When the online competition heated up, they called on Metajive to help their brand stand out and drive online sales in a crowded market.
Services
Customer Experience (CX)
User Experience (UX)
Information architecture & wireframes
Strategic workshops + alignment sessions
Design systems & scalable components
Website Design
Accessibility + inclusive design
Full-stack web development
Responsive Web Development
E-commerce Development
CMS
Headless CMS implementation
You’d never guess from their old website that Full Swing is the name behind the most accurate simulators and launch monitors in golf. Trusted by PGA TOUR pros, their tech tracks every shot with remarkable precision and delivers a mountain of data. It’s a unique product you won’t find at your neighborhood sports shop—so having an online experience that makes it easy for serious golfers to buy and get a simulator delivered right to their door is essential.
We took a five-step approach to bring Full Swing’s site up to par with their high-end reputation. First, we showcased stunning photography, and stories from their top athletes for instant credibility. Then we built a premium design language rooted in sports and tech. We merchandised the products clearly, highlighted every detail, and added bold calls to action. Finally, we made the checkout flow seamless—so buying a simulator online is as smooth as it gets.
We didn’t just want to polish the site—we wanted to rethink how Full Swing spoke to its different audiences. So, we started with a deep dive into site navigation and content. Every product had its own story, and every user type got content tailored just for them. The result? A seamless, cohesive experience no matter where you clicked
Every site we build is prepped to scale, so we didn’t just highlight Tiger—we made sure to leave room for more pro stories. We carved out space for Full Swing to keep adding athlete testimonials and deeper dives into how the gear really performs.
Our goal? Make the site feel premium and athletic, but still approachable—not stuffy or hyper-masculine. We pulled colors from their simulator tech, giving everything a luxe feel that matches the products. And since “What simulator does Tiger Woods use?” is one of the most-Googled golf questions, we made sure his story stood out.
We built everything modular, so Full Swing can tweak backgrounds, layouts, and content on the fly. The frontend’s headless and runs on AWS Amplify, while the cart stays in PHP for rock-solid security with customer data. Flexibility and safety, dialed all the way up.
Content and presentation, finally untangled. Headless Craft CMS lets us create and manage content once, then push it anywhere—website, app, IoT, you name it—with total flexibility and control.
A living toolkit of components and guidelines that keeps every digital product on-brand and consistent. We build these so teams can move fast, design smarter, and deliver a seamless user experience every time.
We set up blazing-fast servers so the site loads instantly and runs smoothly, no matter the traffic. Every user gets a responsive, reliable experience—right from the first click.
ACF supercharges WordPress, letting us customize and update content with total freedom. More flexibility for developers, easier updates for editors—no coding required.
With PHP SSR, pages are built on the server before they reach the browser. That means faster load times, better SEO, and a rock-solid experience—especially for content-heavy sites.
We launched the new site on Black Friday, hitting the ambitious three-month timeline. The optimized experience immediately drove more leads to the sales team and made it easier for customers to see the value Full Swing delivers. Conversion rates climbed, especially with clear calls-to-action featured prominently on the homepage.
The new platform is flexible and scalable, ready for new product lines and future growth—giving Full Swing a digital home built for what’s next.
Full Swing makes premium golf simulators and launch monitors trusted by PGA TOUR pros including Tiger Woods, Jon Rahm, and Jason Day. Their existing website didn't reflect the quality of their products or drive online sales effectively, so they partnered with Metajive to build a digital experience that could convert in a competitive e-commerce market.
Metajive used a five-step product design approach: showcasing athlete photography and stories for credibility, building a premium design language rooted in sports and technology, clearly merchandising products with compelling content, adding bold calls to action, and streamlining the checkout flow for a seamless e-commerce buying experience.
The site runs on a headless Craft CMS with a frontend hosted on AWS Amplify, while the cart uses PHP server-side rendering for security and performance. The modular build lets Full Swing update backgrounds, layouts, and content without developer support — a connected commerce architecture designed for a lean team.
The site launched on Black Friday, hitting a three-month timeline. It immediately drove more leads to the sales team, and conversion rates climbed thanks to clear calls to action prominently featured on the homepage. The launch timing was strategic — maximizing impact during the highest-volume e-commerce period of the year.
The team re-thought site navigation and content from the ground up, giving each product its own story and tailoring user experience flows for every audience type — from recreational golfers to professional athletes to commercial venue operators — so the experience felt cohesive no matter where a visitor landed.
Yes. The platform is flexible and scalable, designed to support new product lines and future growth. Metajive built room for athlete testimonials, deeper product content, and expanded e-commerce capabilities as Full Swing's product catalog and market presence expand.
The goal was a look that felt premium and athletic without being stuffy or overly masculine. Colors were pulled directly from Full Swing's simulator technology to give the site a luxe feel that matches the products themselves — bridging the gap between sports energy and high-end product design.
