When it comes to VideoAmp, VIP is the everyday standard. One of the most innovative companies in the AdTech industry – working with top-tier clients in the marketing, advertising, and corporate space – VideoAmp is setting new standards. When they came to Metajive to take their events out of the evite and email world and into an app with a bespoke experience, we set out to create an app that redefines VIP engagement.
Services
Strategy
Strategic workshops + alignment sessions
User Experience (UX)
Product & experience strategy
Information architecture & wireframes
Interface and visual design
Design systems & scalable components
Accessibility + inclusive design
video + motion design
Apple and Google Wallet Integration
CMS Implementation
App Development
QA, performance + accessibility optimization
“No one’s done this before…”
When VideoAmp and their creative partners at Column Five came to us, they had a vision packed with ideas for an exclusive app and client dashboard unlike anything the industry had seen. The goal? To merge event marketing, internal communications, and client experiences into a single, seamless app. It was a first-of-its-kind challenge—and we thrive on those. Despite a tight timeline, we were fired up to create something both relevant and valuable for their clients, armed with plenty of fresh ideas.
We built this app around four powerhouse pillars, each designed to blow past expectations and keep users hooked. Effortless event access, exclusive drops, and a unified dashboard packed with insider perks. With FOMO-driven nudges woven in, every client feels like they’re at the center of something they can’t afford to miss.
Event concierge
A sleek, personal gateway to VideoAmp’s exclusive events, making every RSVP effortless and every moment unforgettable.
The Drop Shop
A secret vault of VIP-only drops—where clients and Vampers unlock rare merch and exclusive content, all behind a secure, curated curtain.
Unified dashboard
A vibrant, living hub pulsing with real-time news, upcoming events, sharp educational content, and insider intel—everything a VIP needs, all in one place.
FOMO-driven engagement
Smart alerts and deep links that spotlight can’t-miss VIP moments, turning fear of missing out into a powerful call to action.
Celebrating a standout brand with a world-class experience? #LFG. With a creatively savvy audience, style was everything. Every visual was chosen to balance sophistication and clarity, staying true to VideoAmp’s identity while unifying multiple brand properties in one sleek app. A card-based design keeps navigation smooth and immersive, while standout video content fully draws users into each event.
Under the hood, the app runs on React Native for fast, native performance across iOS and Android—all from one streamlined codebase. A custom CMS gives VideoAmp full control over event uploads and management. Advanced user authentication delivers personalized experiences for employees and VIPs. Every video is optimized for smooth, high-quality playback. It’s a high-performance engine—secure, scalable, and built to grow with VideoAmp.
Users were notified of new issues with pop-up alerts through Apple and Android's push notification systems.
We segment user's data to allow customized experiences and security around individual data.
Multi-factor app used for securing logins with 2 Factor Authentication.
Built to send push notifications that would deep link to anywhere in the app.
Enhancing the product experience through integrated video at many stages of the app.
Build for the highest performance on Apple and Android devices while using the same codebase for both.
JavaScript-based mobile app framework that allows natively-rendered mobile apps for iOS and Android.
Users can download a unique QR code to their wallet on both Apple and Android.
With the IYKYK app, VideoAmp didn’t just connect better with clients and employees—they amplified every interaction. Turning every event into an unforgettable VIP moment that strengthens their grip on the market. Built to scale and evolve, it’s a future-proof powerhouse that grows alongside this fast-moving company. More than just meeting goals, this project cemented a lasting partnership between Metajive and VideoAmp, with fresh features rolling out regularly to keep the experience cutting-edge and the connections unbreakable.
