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Google

Google Labs AI Experiment

We are honored with the opportunity to work with Google Creative Lab on multiple projects within the past few years collaborating on a variety of different AI experiments that are Webby Award winners and honorees.

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Services

  • Artificial Intelligence 

  • Website Design

  • Web & Mobile App Development

  • API Development

  • QA, Performance and Accessibility Optimization

This particular AI experiment supercharges your writing process. TextFX is powered by Google's PaLM2 large language model, via the PaLM API, which showcases the ability to blend technology with artistic expression.

Person wearing glasses sits at a dimly lit desk, typing on a tablet, with a microphone and pop filter nearby.
Bright lime header with The Text FX Project logo; below, three pastel panels (orange, pink, lavender) show UI mockups with a black Run button on each.
Split poster: left lime-green field with a large "text fx" logo; right black panel featuring tall white words such as Fuse, Unexpected, Unfold, Smile, POV.

Our teams collaborated to work through the Prompt Engineering and Front End Development to build our custom gameplay and UI. Our AI-generated chess pieces and themes adhered to strict security guidelines and content parameters while maintaining creative flexibility and user personalization. We tested various edge cases around content filtering. We created a playable chess game with custom-built GenChess pieces highlighting Gemini’s capabilities online and debuted with an engaging installation at the Singapore World Chess Championships. 

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GenChess logo with colorful 3D chess pieces on a white grid, slogan 'Make Your Next Move a Masterpiece' and a Get Started button.
Isometric chessboard filled with edible pieces: candy figures (red and pink) vs. vegetable figures like cabbage, carrots, and peppers in a playful match.

Elevating the reading experience. Infinite Wonderland is set to revolutionize reading experiences by integrating AI-generated images based on selected novel passages. The user can choose from five different artists to select the style of AI imagery they would like generated. We were honored to partner with Google on the production design, development, and involvement in creative thinking and strategy.

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A neon, surreal portrait of a person with a black bob haircut in a dark dress, reading a red floral book, set among vibrant arches and flowers.
Minimalist profile page with circular avatar, ERIC HU, a short bio, thumbnails, note about Cheshire cats modeled after Linda, and a Start button.
Three white bases with tall spiraling silver springs marked with binary digits, against a black background; center base shows the textfx branding.

From TextFX being a 3 Webby-award-winning project to the Google Lab website being honored for best visual design aesthetic, we are overjoyed to be part of these initiatives. These accolades serve as a testament to the passion and dedication poured into every endeavor, and we look forward to continuing this journey of innovation and discovery with Google Creative Lab.

Textfx

Webby awards

Experimental & Innovation

Arts, Culture & Events

Best User Experience

We had the opportunity to collaborate closely with Google's internal team bringing their art direction to life. Content includes different Lab Sessions collaborations, AI tools, and a social carousel that features what the community is building #withlabs. We are not the only ones who love this site, it was also a Websites and Mobile Honoree in the Webby’s for Best Visual Design - Aesthetic.

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Three overlapping white rounded panels on a dark background showing colorful AI tool mockups with pastel cards labeled MusicFX, AI-powered search, and Bard.

Metajive has been a core development partner for Google Creative Lab across multiple years and projects, contributing to AI experiments and digital products that have earned multiple Webby Awards. The relationship spans TextFX, GenChess, Infinite Wonderland, the labs.google website, and Google Flow. Metajive is one of very few external agencies trusted to work alongside Google's internal design and engineering teams on experimental AI work.

Metajive's work for Google spans artificial intelligence development, prompt engineering, product design, front-end and app development, API integration, creative strategy, and QA with performance and accessibility optimization. The team works embedded alongside Google's engineers and researchers, adding value to Google's own senior technologists through deep technical collaboration.

TextFX is a Webby Award-winning AI writing tool built in collaboration with artist Lupe Fiasco, powered by Google's PaLM 2 large language model. Metajive handled prompt engineering and full front-end development. TextFX won three Webby Awards across Experimental and Innovation, Arts Culture and Events, and Best User Experience — making it one of the most recognized AI creative tools in the industry.

GenChess is a playable chess game featuring AI-generated pieces and themes, built to showcase Google Gemini's capabilities. Metajive developed it through prompt engineering and front-end development, with strict content filtering parameters to ensure appropriate AI-generated output. GenChess debuted as an installation at the Singapore World Chess Championships.

Infinite Wonderland is an AI-powered reading experience that generates imagery from novel passages, allowing users to choose from five different artistic styles. Metajive contributed production design, development, and creative strategy in partnership with Google Creative Lab. The project demonstrates how artificial intelligence can enhance rather than replace creative content experiences.

Yes. Metajive partnered with Google's internal team to design and develop the labs.google website — the flagship digital presence for Google Creative Lab. The work included Lab Sessions content, AI tool showcases, and a community social carousel. The site was honored as a Webby Award Websites and Mobile Honoree for Best Visual Design.

The collaboration has produced multiple Webby Award winners and honorees. TextFX won three Webby Awards. The labs.google website received a Webby honoree distinction for Best Visual Design. Google Flow was featured at Google I/O 2025 keynote. Across the partnership, Metajive has had work featured at three consecutive Google I/O events — a track record no other agency of Metajive's size can claim.

Wide view of a packed outdoor festival at dusk with a glowing ferris wheel, palm trees, tents, and distant mountains under colorful sunset skies.