More informed mothers lead to healthier babies. Metajive partnered with Kaiser Permanente to create a digital ecosystem that assists mothers and expecting mothers from pre-conception through to their babies' first birthday.
Services
Strategy
User Experience (UX)
User testing & validation
Website Design
Interface & visual design
Design systems
Accessibility + inclusive design
Branding & visual ID
Responsive Web Development
Mobile App Development
API Development
Analytics & Personalization
Kaiser Permanente needed a better way to support moms—before, during, and after pregnancy. The goal? Healthier moms. Healthier babies. Less stress, more answers.
We partnered with Kaiser to build a digital ecosystem that actually delivers—a pregnancy tracking app paired with a companion website, packed with vital info from pre-conception to a baby’s first birthday. Every detail is built for accessibility, security, and real-world impact.
We handled everything from strategy and user experience to design and development. The result: a native iOS app and a fully responsive website, all powered by a custom API and a smart content management system. Every piece was engineered to meet non-negotiable standards for HIPAA and ADA compliance, so users get both security and accessibility with zero trade-offs.
We kept the user at the heart of every decision. We dove in with deep research, uncovering what moms actually need—not just what looks good on a brief. The team mapped out 240 wireframes and six working prototypes, refining and testing every step with real users. The outcome? A personalized, stage-based experience that adapts to each mom’s journey, location, and needs, keeping the interface simple and the information focused.
We created a digital space that feels calm, supportive, and professional—never cold or clinical. Cool colors, soft lines, and minimal icons set a reassuring tone. The responsive interface adapts to any device, featuring detailed checklists, intuitive icons, and a modular design that gives users exactly what they need—nothing more, nothing less. Onboarding is quick and clear, so moms see value right from the start.
Under the hood, it’s all about reliability and speed. We built a secure, scalable platform with real-time syncing between app and web. HIPAA-compliant security and ADA accessibility are baked in from the ground up. The content system delivers timely updates, subtle reminders, and resources tailored to each user. With fast load times, seamless sharing, and robust reporting, the backbone is as strong as the user experience is smooth..
This site is built to be fully responsive, so it looks sharp and works smoothly on any device—desktop, tablet, or phone. No matter how you access it, the experience is seamless and visually spot-on.
We built every piece of the platform with strict HIPAA standards in mind—locking down patient data and making sure every mom’s medical information stays private and protected, just as it should be.
Accessibility comes standard. The site follows ADA requirements and adheres to WCAG guidelines, making sure everyone can use and navigate with ease—no matter their ability.
We built a native iOS app from the ground up, making sure moms get the fastest, most secure, and most stable experience possible—tapping into the latest features of every device so everything just works, seamlessly.
We built a custom CMS that actually makes sense for real people. Updates are a breeze, and the client can keep things fresh and current without breaking a sweat.
We built in social integration with optimized sharing, making it easy for moms to share key content across their favorite networks. This didn’t just boost visibility for the platform—it sparked more engagement and helped the app grow organically as users spread the word within their own communities.
We set up a secure user account system that lets us keep every mom’s data separate and protected. This meant we could deliver a truly personalized experience for each user—while locking down privacy and security around every piece of personal health information.
We built stage-based content customizations that adjust in real time, so every user gets information that’s perfectly matched to where they are—whether it’s a specific point in pregnancy or a key milestone in their baby’s development. The result? Hyper-relevant content, always delivered at the right moment.
We built in location-based customization to tailor the experience by physical area, making sure users always got information that was relevant to where they were—like local clinic events and hospital-specific resources. It’s all about delivering the right support, right where it’s needed.
We integrated hospital and clinic-specific events right into the platform, so users could easily find and connect with the classes, appointments, and resources offered by their local Kaiser Permanente facility. This direct connection gave every user quick access to relevant support in their own community.
We set up custom, user-based email communication to keep everyone engaged and on track. Each message was tailored to the user’s specific stage, completed tasks, and relevant topics—so users received the right guidance, reminders, and resources exactly when they needed them. This approach drove up engagement and helped users stay proactive throughout their journey.
We integrated a content delivery network (CDN) to deliver files at lightning-fast speeds, making sure the site loads quickly no matter where users are or how busy the servers get. This not only boosted performance but also kept server load low, giving everyone a smoother, more reliable experience.
We built server-based image optimization into our content management system, automatically generating multiple sizes of every image. This means faster load times and a smoother experience for users, no matter what device they’re on.
We built a custom reporting system that gave Kaiser Permanente real-time access to the analytics that mattered most to them. Whether they needed detailed reports on demand or regular updates at set intervals, they could track program success and gain key operational insights—helping them make smarter decisions, faster.
Eighteen months of focused collaboration delivered a complete, secure, and user-friendly platform that’s already making a difference for Kaiser Permanente’s members. Moms and moms-to-be get the info they need, when they need it—keeping them informed, engaged, and on track for healthier outcomes. This is digital health, built to move lives forward.
