Nike is the most recognized sports brand on the planet, and their advantage comes from meeting the moment—everywhere. When Nike wanted to expand their audience for the Tech Pack story, they reached out to Hybrid Design, who looped us in to bring the idea to life in digital form.
Services
User Experience (UX)
Website Design
App development
E-commerce development
Tech Pack launched with a 200-page coffee-table book, built on a high-end photo shoot featuring top-tier athletes and stunning product stories. But Nike wanted more—the next leap: a digital lookbook crafted for a global audience, sharp on every device, and alive with all the detail and energy of the original. The ask was clear: bring the story online, keep it worthy of Tech Pack’s high standards, and make it accessible in 21 languages.
The digital lookbook puts product details and athlete stories side by side, built for instant exploration. Browse by tap, swipe, or table of contents—everything’s cross-connected so you can see the full Tech Pack story in motion. Integrated video brings it to life, shoppable features make buying seamless, and the platform’s built to evolve with every new drop.
Photography featuring the Tech Pack line—worn by the world’s top athletes—used striking contrast and sharp focus to make every product stand out with unmistakable, aspirational energy.
The bold color themes and striking visuals set a new standard in Nike’s design language, inspiring subsequent initiatives and becoming an iconic reference point across the brand’s creative direction.
Tech Pack is about the highest level of precision, so the digital experience had to match. We kept the look bold and minimal, clean typography, parallax images, and a fresh color scheme every quarter to give each product depth. Every interaction was thought through, making the experience both polished and easy to use.
Lifestyle shots kept things minimal and strong, highlighting each product with bold, connected imagery.
We shifted to brighter colors and more detail-driven photography, matching stories and visuals to the season’s energy.
We didn’t stop at screens. The digital lookbook became part of in-store displays at flagship Nike locations. Each season featured new app icons and promotional assets for both iTunes and Google Play, making sure Tech Pack caught eyes wherever people discovered Nike. Our high-contrast photography showed off every detail.
We built native apps for iPhone and iPad, then expanded the experience to Android. By keeping content separate from code, Nike’s team could refresh and adapt for every launch without unnecessary work. Localization was handled upfront. With 21 supported languages, the app met users in their language and region automatically.
Video content brought products to life, boosting engagement and making the app experience more dynamic from start to finish.
We used ultra-high-resolution images to deliver a crisp, visually premium look on all high-density screens.
A flexible design meant seamless support for 27 languages, giving Nike a consistent global reach without sacrificing style.
Building the app natively for iOS ensured top-tier performance and a smooth, intuitive experience for every Apple user.
The Android version was built just as natively, delivering fast performance and seamless usability across Android devices.
Our use of embedded web tech made content updates and production streamlined, all while integrating tightly with the native app.
Users could shop the look instantly, moving from inspiration to purchase with a single seamless flow into Nike’s online store.
With built-in notifications for Apple and Android, users never missed a drop—content and updates landed right where they’d see them.
Our custom tool sped up issue production and knocked out complexity, making regular releases fast and reliable.
The app’s success didn’t stop online—we translated the experience to in-store installations, taking the digital to the physical, worldwide.
Optimized sharing features made it easy for users to amplify content, boosting Nike’s reach and visibility across every social feed.
We launched Nike’s first shoppable app with Tech Pack, meeting every technical goal and a fast-moving timeline. The result raised the bar for how Nike connects with its audience digitally. Nike has a new tool for reaching fans worldwide, and we’re ready to take on the next challenge.
