School of Rock isn’t just the world’s biggest music school—it’s where the next generation of musicians gets their start. With 200+ locations worldwide, they’re redefining how kids and adults learn to play, one song at a time.
Performance
Services
Photography & Art Direction
Digital Development
User Experience (UX)
Website Design
Responsive Web Development
CMS
API Development
SEO
CRM Integrations
School of Rock needed to speak directly to parents—the ones making the call—and show how kids learn in a safe, engaging space. At the same time, too many parents weren’t making it from lead form submission to scheduling a trial lesson. We set out to fix both.
Our conversion playbook was simple: make signing up for a trial effortless, help parents find their local School of Rock in seconds, and take the hassle out of discovering and booking camps. We rolled out online scheduling, spotlighted each school’s camps, events, and instructors, and redesigned the main site to automatically highlight your nearest location.
We matched School of Rock’s bold style with a visual design that stands out—clean, intuitive, and built to drive sign-ups. Clear hierarchy, lots of white space, and punchy typography keep things focused. For visuals, we teamed up with photographer Frans Steiner for a two-day shoot at the Troubadour LA and School of Rock, Venice Beach, capturing the energy that sets this brand apart.
Conversion-focused
Conversion comes first. That’s why nearly every page puts a bold sign-up form front and center.
Music quiz
Not sure which class is your jam? Our quiz makes it easy to find the right fit.
Localized connection
We use smart IP detection to show you your nearest school and local content, right from the jump.
Events near you
Local events are front and center—so students and parents can always find what’s happening nearby.
Testimonials
Real reviews are woven throughout the site, building trust for parents and boosting SEO.
We separated programs and lessons for total clarity—helping parents see exactly how their kid will learn, grow, and rock out, with real students leading the way.
Camps and events are now front row—your local picks show up instantly, so you’re always in tune with what’s happening nearby.
With a global community of students and alumni, we built out news and resources to take learning beyond the classroom—and boost School of Rock’s presence where it matters most.
Photography
We ran a two-day shoot at the Troubadour LA and School of Rock, Venice Beach, building a deep library of shots for every corner of the site. We dialed up the contrast, leaned into bold blacks, and captured raw, individual portraits—giving the brand a gritty, honest edge that stands out in any setting.
With schools around the world, we built country-specific sites—using language detection and matching features—to deliver a seamless, user-friendly experience no matter where you are.
Countries and growing.
Lead conversion was the north star, guiding every technical move we made. We dialed in SEO for top rankings, auto-detected user locations to connect families with their nearest school, and gave each location a custom CMS. Plus, with Yext integration, franchisees can update their info everywhere—fast.
This site is built to be fully responsive, so it looks sharp and works smoothly on any device—desktop, tablet, or phone. No matter how you access it, the experience is seamless and visually spot-on.
Smart SEO runs through every corner of the site—content and code—so your products are easier to find and your rankings climb higher. It’s built for visibility right from the start.
We built a custom CMS that actually makes sense for real people. Updates are a breeze, and the client can keep things fresh and current without breaking a sweat.
We boosted conversion rates by serving targeted ads that successfully brought users back to the site.
We built a custom reporting system that gave School of Rock real-time access to the analytics that mattered most to them. Whether they needed detailed reports on demand or regular updates at set intervals, they could track program success and gain key operational insights—helping them make smarter decisions, faster.
We integrated Cloudfront content delivery network (CDN) to deliver files at lightning-fast speeds, making sure the site loads quickly no matter where users are or how busy the servers get. This not only boosted performance but also kept server load low, giving everyone a smoother, more reliable experience.
We built server-based image optimization into our content management system, automatically generating multiple sizes of every image. This means faster load times and a smoother experience for users, no matter what device they’re on.
We built a multi-filter search, so users can zero in on exactly what they want—by brand, category, or any detail that matters.
Real-time results, instant previews, smart search completion. We turned on-site search into a seamless, lightning-fast experience that delivers what users need, right as they type.
Apple Calendar integration, baked right in. Now, users can save events and catch Speed TV airings straight from the site—no reminders missed, no extra steps.
Performance
Working with School of Rock turned things up across the board—higher SEO rankings, more traffic, more camp bookings, and a brand presence that truly matches their premium vibe. Lead collection jumped 44%, and lead-to-trial drop-off improved by 200%. Now that’s what we call a chart-topper.
